If memory serves, there was a court case some years ago where a small artisanal ice-cream maker wanted the label 'ice cream' to refer only to products such as his, which contain cream, and little else. The products made by the big food corporations should, as they were more properly whipped, frozen and flavoured margarine, be called something different..
Naturally, he lost. Bur maybe he had a case. A reminder of the real thing, not something ersatz. I've never quite looked at the stuff I bring out of the freezer to serve with apple crumble without having a jaundiced eye as to what I'm eating since that time. Frozen margarine lacks any sort of appeal.
And so to Lent. Like Advent, it's a time we are called back to the real, to forsaking the ersatz. Instead of the expectation of Advent, the note here in Lent is one of lament. Not a frame of mind and heart we indulge in very often, but in this covid-bound time, one we could do well to think of all that we have lost, all that could be repented, all that could change for the better.
Could be appealing. As well as being personally called back to the rich and creamy fundamentals of the faith, it could lead us into visions which properly would find their voice in 'Thy kingdom come.' All underpinned by the age-old invitation 'Taste and see that the Lord is good'.